Understanding Millennials’ attitude to giving
Gen Ys – also known as Millennials – are all grown up; they’re smart, they’re self-aware and they have a social conscience. So if you’re a fundraiser, you ignore them at your peril.
Get inside the mind of Gen Ys; what do they care about? What makes them tick and what ticks them off? What fundraising vehicles appeal to them and, in a world of social media, celebrities, and a whole lot of selfies, how do YOU grab their attention? And why’s it so important that you do?
Starting with data from Giving Australia 2016, (the largest research effort into philanthropic behaviour ever undertaken in Australia), and moving onto the young philanthropists’ and young fundraisers’ views, this event will bring you up-to-the-minute on how Gen Ys are changing the face of philanthropy across the country – and shaping the way fundraisers will be doing business for years to come. Be one of the first to hear the data that’s changing fundraising and get the know-how on fundraising campaigns that are working.
Speakers include:
- Marie Balczun, Senior Research Assistant at QUT’s Australian Centre for Philanthropy and Nonprofit Studies
- Prue Pateras, Trustee at The Tim Fairfax Family Foundation; and
- Will Kirsop, General Manager at CauseForce
The event is always a sell-out occasion so book early to avoid disappointment!
Date | Tuesday 14 November, 2017
Time | 7.00am for a 7.15am start / 9.00am finish
Venue | Broncos Leagues Club / 98 Fulcher Rd, Red Hill
Cost | FIA Member $55 / ACPNS Alumni/Students $55 / Staff of Organisational Member $65 / Non-Member $85
