The Broncos Leagues Club played host to this morning’s ACPNS/FIA Alumni Anniversary Breakfast and what a morning it was!
The breakfast brought together three Millennials, from academia, fundraising and philanthropy to share their experiences with engaging Millennials.
Marie Balczun, Senior Research Assistant at ACPNS presented some key data from Giving Australia 2016 including millennials’ lack of differences with non-Millennials in terms of motivations and cause areas for giving and volunteering. She explained how the differences that do exist are much more to do with age, life stage and capacity to give and volunteer than some fundamental difference with this generation. She also showed how traditional methods of fundraising are not reaching Millennials and the importance of online giving in the future. “Online giving is not going away and it is no longer a Millennial specific issue. Our data showed that non-Millennials were actually more likely to give via mobile devices than Millennials when they gave via the organisation’s website.” She highlighted that organisations need to give opportunities for Millennials to participate in ways that appeal to them – giving online, supporting on social media and providing time-specific volunteering opportunities. “Millennials can be very loyal but this is to a cause, not an organisation”, she said.
Queensland young fundraiser of the year, Will Kirsop, highlighted the importance of thinking about Millennials as employees, not just donors. “Millennial employees are looking for purpose in their work, flexibility feedback.” In terms of donors, Will stressed that “you need to communicate the impact of your work, target your message and innovate to deepen your relationships with Millennials”.
Finally, Prue Pateras of the Tim Fairfax Family Foundation discussed the role of peers and collective giving for high-net-worth Millennials. “Impact investing and collective giving are becoming increasingly important and relevant to many givers, millennials included. Millennials are expecting more from charities and want to see them stepping away from reliance on single funding streams and becoming more innovative and creative in the way they engage funders.”
Stay tuned for some more key takeaways from the breakfast!