Dr Sven Tuzovic is Senior Lecturer within the School of Advertising, Marketing and Public Relations (AMPR) at the QUT Business School. Prior to joining QUT, Sven was Associate Professor at the Business School of Pacific Lutheran University, Tacoma, WA, USA. He has been a Visiting Professor at Griffith University, Murray State University, and the University of New Orleans. In 2014 he joined Leo Burnett in Chicago as a participant in the Advertising Educational Foundation’s (AEF) Visiting Professor Program (VPP), a two-week fellowship to expose selected professors to the day-to-day operations of a global advertising agency. Dr Tuzovic is currently Associate Editor of the Journal of Services Marketing. Sven is an active researcher in the areas of services marketing, service quality, and customer (dis)loyalty in high-touch, people-processing services such as airlines, real estate, healthcare and legal services. More recently, his research has expanded to include the adoption of new technology in healthcare, in particular wearable technology. Sven also considers teaching to be vitally important in his profession and publishes consistently research in the field of education. As Chief Investigator and team leader he has investigated several research questions leading to contributions to knowledge within services marketing and across different disciplines.