Winning the brand relevance battle in a modern world

In the age of information overload, consumers have become experts at ignoring the tens of thousands of brands that don’t interest them. Despite this challenging reality, some brands seem to continuously earn and re-earn consumers’ loyalty with new ways to connect, engage and inspire their customers. These brands are able to stand out from their competition because they are simply relentlessly relevant.

At this Business Breakfast, Dr Nicolas Pontes and Luke Wheatley will provide insights on creating brand relevance and long-term success.

Event details:
Friday 3 August, 7:30-9am
Level 10, Z Block, QUT Gardens Point Campus.
Free, but registration is essential.

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