{"id":6048,"date":"2024-03-26T09:00:55","date_gmt":"2024-03-25T23:00:55","guid":{"rendered":"https:\/\/blogs.qut.edu.au\/crime-and-justice-research-centre\/?p=6048"},"modified":"2024-03-25T11:24:39","modified_gmt":"2024-03-25T01:24:39","slug":"media-why-social-media-is-rife-with-multi-level-marketing-schemes","status":"publish","type":"post","link":"https:\/\/blogs.qut.edu.au\/crime-and-justice-research-centre\/2024\/03\/26\/media-why-social-media-is-rife-with-multi-level-marketing-schemes\/","title":{"rendered":"Media:  Why social media is rife with multi-level marketing schemes"},"content":{"rendered":"<p>QUT Centre for Justice member, Professor Deanna Grant-Smith, appeared in a number of media reports this week discussing how social media has become the new &#8216;front door&#8217; for many multi-level marketing schemes with people using the platform to sell products, but also to recruit friends for financial gain.<\/p>\n<p><em>&#8220;The business model, which is legal in Australia, typically lures people in by promising them that if they purchase a large amount of product at a near wholesale price, they\u2019ll make a return on their initial investment once they\u2019ve sold more products and in some cases recruited their friends to do the same. But most rarely turn a profit, said Professor Deanna Grant-Smith, from the Queensland University of Technology School of Management.&#8221;<\/em><\/p>\n<p>Read the full story <a href=\"https:\/\/www.dailytelegraph.com.au\/business\/why-social-media-is-rife-with-multilevel-marketing-schemes\/news-story\/4ebb4435ccb0d70f4a5b64b42c6b8ab2?btr=30d09d8879b67267a59c3408569c4249\" target=\"_blank\" rel=\"noopener\">here.<\/a><\/p>\n<p>This story appeared in Daily Telegraph, The Australian and Hobart Mercury.<\/p>\n<p>Professor Grant-Smith has worked extensively in enriching public understanding and awareness of exploitative work practices <span lang=\"EN-GB\">and constraints to equitable access to education and employment across\u00a0<\/span>a wide range of issues with a social justice dimension including issues including unpaid work, multi-level marketing, transport disadvantage, employment fraud, employability, and the widening participation agenda.<\/p>\n<p>Professor Grant-Smith has written a <a href=\"https:\/\/eprints.qut.edu.au\/228458\/1\/Briefing_Paper_Series_Feb2022_Issue20_17022022.pdf\" target=\"_blank\" rel=\"noopener\">QUT Centre for Justice Briefing Paper<\/a> on this topic.<\/p>\n<p>Read more about Professor Grant-Smith&#8217;s research <a href=\"https:\/\/research.qut.edu.au\/centre-for-justice\/researcher-showcase\/professor-deanna-grant-smith\/\" target=\"_blank\" rel=\"noopener\">here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>QUT Centre for Justice member, Professor Deanna Grant-Smith, appeared in a number of media reports this week discussing how social media has become the new &#8216;front door&#8217; for many multi-level marketing schemes with people using the platform to sell products, but also to recruit friends for financial gain. &#8220;The business model, which is legal in<\/p>\n","protected":false},"author":4341,"featured_media":6051,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-6048","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news"},"acf":[],"_links":{"self":[{"href":"https:\/\/blogs.qut.edu.au\/crime-and-justice-research-centre\/wp-json\/wp\/v2\/posts\/6048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.qut.edu.au\/crime-and-justice-research-centre\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.qut.edu.au\/crime-and-justice-research-centre\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.qut.edu.au\/crime-and-justice-research-centre\/wp-json\/wp\/v2\/users\/4341"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.qut.edu.au\/crime-and-justice-research-centre\/wp-json\/wp\/v2\/comments?post=6048"}],"version-history":[{"count":2,"href":"https:\/\/blogs.qut.edu.au\/crime-and-justice-research-centre\/wp-json\/wp\/v2\/posts\/6048\/revisions"}],"predecessor-version":[{"id":6052,"href":"https:\/\/blogs.qut.edu.au\/crime-and-justice-research-centre\/wp-json\/wp\/v2\/posts\/6048\/revisions\/6052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.qut.edu.au\/crime-and-justice-research-centre\/wp-json\/wp\/v2\/media\/6051"}],"wp:attachment":[{"href":"https:\/\/blogs.qut.edu.au\/crime-and-justice-research-centre\/wp-json\/wp\/v2\/media?parent=6048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.qut.edu.au\/crime-and-justice-research-centre\/wp-json\/wp\/v2\/categories?post=6048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.qut.edu.au\/crime-and-justice-research-centre\/wp-json\/wp\/v2\/tags?post=6048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}