September’s Tea & Buns recording is now available.
At this free online Community of Practice, listeners joined a conversation about Journey mapping for nonprofits – What it is and why nonprofit leaders need to know about it.
Journey mapping is a powerful tool to analyse and understand how people experience and interact with organisations, programs, services, and systems. For this reason many nonprofit organisations are using it to gain feedback from their beneficiaries, innovate and measure impact. At this Tea and Buns, Dr Ruth Knight explained what the journey mapping concept is, how nonprofit leaders are using it to gain participants’ feedback and how it can support organisations’ culture.
If you’ve never heard of journey mapping before, watch the video to find out why it could be the next tool to add to your toolbox.
- Ideo.org – https://www.designkit.org/methods/journey-map
- Canvas: http://files.thisisservicedesignthinking.com/tisdt_cujoca.pdf
- Liedtka, J., & Ogilvie, T. (2019). The designing for growth field book: A step-by-step project guide. Columbia University Press.
- Knapp, J., Zeratsky, J., & Kowitz, B. (2016). Sprint: How to solve big problems and test new ideas in just five days. Simon and Schuster.
- Using Customer Journey Maps to Improve Customer Experience. Adam Richardson November 15, 2010 Harvard Business Review.