Fashion-forward in Florence

Aimee R, Bachelor of Creative Industries

AIM Overseas: Media & Communication for the Fashion Industry (January 2017)

If you’re going to study Fashion somewhere, you might as well do it right – in one of the biggest fashion capitals in the world, Florence. AIM Overseas provided me (and around 20 other girls from around Australia), the opportunity to study Media and Communication for the Fashion Industry at the European Institute of Design (IED), in January 2017. The three week long program start in early January, meaning us Aussies had to rug up well for our first day.

I wouldn’t describe IED as a campus as much as just a building, camouflaged in the narrow cobble stone streets of Florence. In fact, a few girls walked right past it on their way there the first day. The first thing I noticed was that it was considerably smaller than QUT. A tour of the whole place took less than five minutes, and there definitely wasn’t hundreds of youths running around like you would find back home, in fact there wasn’t even a cafeteria or food court. Luckily enough, the university was situated right in the heart of Florence, about a 20 second walk from the famous Cathedral of Santa Maria del Fiore, or as we will come to know it as “The Duomo”.  There’s pizza and pasta and panini’s on every corner and soon enough our diet consisted of 98% carbohydrates, but when in Florence, right? Because our program was only short, our uni schedules were a little full on, we were there basically all-day every day, cramming in as much information as we possibly could.

The highlight of the experience was definitely in the first week, where we were able to not only attend Pitti Uomo (Florence Men’s Fashion Week), but also work backstage at one of the fashion shows. For many of us, this was the first real hands on experience we had in the fashion industry. We worked for the show Concept Korea and spent the day dressing models, getting them ready for their catwalk. It was a once in a lifetime opportunity and it was made possible by our course coordinator at IED. The rest of our days were spent learning about fashion blogging, styling, writing and the history of Italian fashion. The one thing that was a little bit hard to get used to were the fact that our classes were three hours long each! Most tutes at QUT for fashion are only one hour. Lucky for us, the content was interesting enough to help us through those long classes.

Another one of the great opportunities we had whilst at IED was styling and creating a concept for a fashion editorial. We worked in groups to work on a fashion photo shoot and were given models, a makeup artist and one of our teachers, a photographer, helped us photograph the shoot. It was super stressful to get everything to come together in such a short period of time, but it was one of the most rewarding experience and ultimately mirrored a real life situation we might find ourselves in working in the fashion industry in the future.

Florence is 100% one of the most beautiful and picturesque cities in all of Italy and our experience would not have been nearly as enjoyable without this amazing place serving as our backdrop. We spent our afternoons and weekends seeking out the best pizzerias and gelateria’s, hiking up to Piazzale di Michaelangelo for one of the best views of Florence and climbing up the Duomo and bell tower. There aren’t really any trains of easy uses of public transport in Florence but that didn’t matter since basically everywhere is in walking distance. When we weren’t admiring the Ponte Vecchio or walking along the river at sunset or shopping, we were eating. In a little restaurant over the bridge we found the most amazing baked gnocchi with four cheese and truffle oil! We must have gone there about four times in three weeks!

The cost of living on Florence isn’t exactly cheap. The hotel we stayed in didn’t have any kitchen facilities which meant we had to eat out every night and it would always cost us between 12 and 18 euros. Lucky for us, since most of our days were spent at uni, we didn’t really spend much money on anything besides eating. For anyone traveling to Italy or spending some time there studying, my best advice is don’t be afraid to eat pasta for every meal and gelato for dessert everyday. When you have a spare weekend, hop on a train to Milan or Rome or Verona and see the other amazing cities. A plane to Barcelona is only an hour and a half, so take advantage of your central location. And most importantly, learn to just go with the flow. Your lecturer might be 15 minutes late or they might change the class at a moments notice, they might go off topic for half an hour, instead of stressing, appreciate the relax-ness of your class, it’s not going to be the same when you return!

If you are interested in undertaking a short-term program during the QUT semester breaks, check out the QUT Global Portal.