“If there were a prerequisite for the future successful digital creative, it would be the passion for discovery”
– John Maeda
“If we want things to stay as they are, things will have to change” (Giuseppe Tomasi di Lampedusa, The Leopard)
It’s a time of challenge, change and renewal within the Australian Broadcasting Corporation (ABC). That was the message ABC managing director Mark Scott presented today to a lecture hall of QUT journalism students.
For a social media platform which has assumed such a prominent space in public debate and popular media, we still know remarkably little about the structure and demographics of Twitter in Australia. Hashtags may be everywhere from the ABC’s Q&A talk show to the A-League Grand Final, and prominent politicians, journalists, sports stars, and other celebrities have all joined in droves, but how many of us are actually active on the platform, and what do we do there? Except for some well-publicised uses (from television audiencing through crisis communication to political debate), we still know very little.