I’ve been in Brisbane for over a month and have witnessed and interacted with women across different cultures and ages. I’ve heard them talk about their careers in workshops and seminars, seen some juggling parenthood and studies, read about some successful entrepreneurs and their new ventures.
A city made to make the world turn faster, the roads lined with cars powered by thunder. Thousands of startups work around the clock, more than in Silicon Valley. Shenzhen is the tech capital of Asia, situated in China along the Hong Kong border.
The QUT alumni we met spoke of Shenzhen in awe, vast factories churning out the latest drones and greatest gadgets, while the entire “smart city” was saturated in all kinds of new-generation technology. Australia, our home, seemed totally backward in comparison.
I wanted to see the brighter future before it hit us.
The ‘Vegas of Asia’, the point where old Portugal meets new China, and when in Hong Kong, a not-so far away island full of glitz, glamour and gold. This is the description any tour guide will give you when talking about the Macau. The majesty and mystery that surrounds Macau is still very much a mystery to me. With good intentions to travel to Macau, our study tour group was instead lost in the lesser known streets of Kowloon City, as we struggled with directions and bearings one too many times with missed buses, ferries and MTRs. With a lot of help from friendly locals, we eventually arrived at the ferry stop to Macau, just in time. Just in time to find it was sold out.
But have no fear, this blog promised monkeys and monkeys there will be, but first there was the walk.
Returning back to our old friend, Hotel Jen, for an industry visit was a great way to finish the Hong Kong leg of our QUT advertising and public relations study tour. Marisa Aranha, Vice President Sales and Marketing for Hotel Jen, provided a detailed insight into the creative branding of Hotel Jen (a rebrand for many of the Traders hotels) in 2014, and the subsequent launch of the new brand into the global market.
After experiencing #thatjenfeeling during the beginning days of our study tour, we were able to view the key objectives set out for Hotel Jen’s brand through our own experience. The objectives of the brand were met, and exceeded all our expectations spectacularly.
It felt as if I had only just fallen asleep by the time the 5:00am alarm went off, it was still pitch black and felt as if it was 6 degrees and the panic of last minute packing was definitely setting in.