On Friday, February 16, a team of four QUT students boarded an international flight to swap Brisbane’s heatwave for the Montreal snow. Brodie Wilson, Bec Colbrook, Elliott Flowers and myself were set to represent QUT at the John Molson Undergraduate Case Competition (JMUCC), hosted by Concordia University, Montreal.
It sounds like something out of a fairy tale. A girl goes to uni in the big city and learns about the world of entertainment production. She studies for three long years and learns about all the creative, business and law elements that make any piece of entertainment tick. She then graduates and goes to work at the home of entertainment – the most magical place on earth – Walt Disney World.
A few weeks ago, I had the privilege of attending the 2016 University Scholars Leadership Symposium (USLS) in Hanoi, Vietnam. Attended by over 700 delegates from 69 countries, USLS aimed to ‘provide the next generation of leaders with a vision of how to distinguish themselves as future leaders of the 21st century.’ The symposium truly did achieve everything it set out to do and much more. Read more
The ‘Vegas of Asia’, the point where old Portugal meets new China, and when in Hong Kong, a not-so far away island full of glitz, glamour and gold. This is the description any tour guide will give you when talking about the Macau. The majesty and mystery that surrounds Macau is still very much a mystery to me. With good intentions to travel to Macau, our study tour group was instead lost in the lesser known streets of Kowloon City, as we struggled with directions and bearings one too many times with missed buses, ferries and MTRs. With a lot of help from friendly locals, we eventually arrived at the ferry stop to Macau, just in time. Just in time to find it was sold out.
But have no fear, this blog promised monkeys and monkeys there will be, but first there was the walk.
Returning back to our old friend, Hotel Jen, for an industry visit was a great way to finish the Hong Kong leg of our QUT advertising and public relations study tour. Marisa Aranha, Vice President Sales and Marketing for Hotel Jen, provided a detailed insight into the creative branding of Hotel Jen (a rebrand for many of the Traders hotels) in 2014, and the subsequent launch of the new brand into the global market.
After experiencing #thatjenfeeling during the beginning days of our study tour, we were able to view the key objectives set out for Hotel Jen’s brand through our own experience. The objectives of the brand were met, and exceeded all our expectations spectacularly.
It felt as if I had only just fallen asleep by the time the 5:00am alarm went off, it was still pitch black and felt as if it was 6 degrees and the panic of last minute packing was definitely setting in.