The feeling of a dream coming to reality is best explained when I got my visa for Australia to study at QUT. I was nervous and excited. New country, new culture, new beginnings, new friends, creating opportunities for myself; but it also meant getting out of my comfort zone, returning to studies after a good nine-year break – and not to forget self doubt!
Returning back to our old friend, Hotel Jen, for an industry visit was a great way to finish the Hong Kong leg of our QUT advertising and public relations study tour. Marisa Aranha, Vice President Sales and Marketing for Hotel Jen, provided a detailed insight into the creative branding of Hotel Jen (a rebrand for many of the Traders hotels) in 2014, and the subsequent launch of the new brand into the global market.
After experiencing #thatjenfeeling during the beginning days of our study tour, we were able to view the key objectives set out for Hotel Jen’s brand through our own experience. The objectives of the brand were met, and exceeded all our expectations spectacularly.