AMB264: The subject that keeps on giving

When I began my public relations major at the start of this year, I was a bit nervous (to say the least). I had made the leap in blindly changing from marketing, with fingers crossed that I would thrive within the PR sphere. Little did I know, I was making a decision that I would thank myself for time and again over the months to come. Read more

This Little Piggy Went to the Market…

Being lucky enough to say I have already visited Hong Kong twice before, I like to think I know exactly what to expect no matter what I may face in the bustling city. Whether it is the never-ending wave of people and cars, yelling and beeping at each other or the amazing lights, food and culture. I thought I had seen everything Hong Kong had to offer.

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That Jen Feeling

Returning back to our old friend, Hotel Jen, for an industry visit was a great way to finish the Hong Kong leg of our QUT advertising and public relations study tour. Marisa Aranha, Vice President Sales and Marketing for Hotel Jen, provided a detailed insight into the creative branding of Hotel Jen (a rebrand for many of the Traders hotels) in 2014, and the subsequent launch of the new brand into the global market.

IMG_8717After experiencing #thatjenfeeling during the beginning days of our study tour, we were able to view the key objectives set out for Hotel Jen’s brand through our own experience. The objectives of the brand were met, and exceeded all our expectations spectacularly.

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From no experience to full-time job in PR

As a student currently studying Mass Communications at QUT, and pursuing a career as an Account Coordinator at successful digital marketing agency, TwoCents Group, it might seem that I have always boasted a focused and ambitious mindset. However, this was not always the case.

As of recently, I wasn’t necessarily ‘driven’ in the context of my uni study. In fact, you could say that I was just cruising along and espousing the sentiment “p’s [passes] get degrees”. With an aptitude for changing courses time and time again, and not taking assessment completely seriously, it was clear that any future or prospective career wasn’t number one on my list of priorities.

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Island Adventures: Beaches and Hikes in Hong Kong

The Hong Kong Island skyline

Along with industry visits and workshops, our two week Hong Kong advertising and public relations study tour had time to explore Hong Kong. And I still find myself amazed by the extraordinary diversity that Hong Kong has to offer. Within minutes you can go from wandering along the cluttered, neon-clad alleyways of central Hong Kong, to sitting on the coarse sand of an undeveloped island beach. We endeavored to discover as many of these hidden gems as we possibly could, with the following three standing out as “must do” experiences when you’re in Hong Kong.

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QUT Goes Global: Catching Up With The Hong Kong Alumni Chapter

James, William, Anna and Fiona enjoying dinner with the team.

James, William, Anna and Fiona enjoying dinner with the team.

Picture this: frantic waiters race a variety drink orders across the room while a group of assorted QUT alumni introduce themselves, and one of my study tour colleagues Angus (“Aussie Angus”) bellows a G’day greeting to them at the top of his voice. If you’ve ever wondered what happens when you mix a bunch of excited Australian students with a group of eager mentors whose brains they can pick, the answer is best summarised with one word – noise.

 

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