When I found out that Global Voices was taking me to Paris and I would have the chance to be among some of the most intelligent and innovative policy experts in the world, well I couldn’t refuse, could I? After embracing the cliché Parisian fashion of gorging on bread and wearing berets—oh, and of course trying escargot—I found myself at a chateau for the annual Organisation for Economic Co-operation and Development (OECD) forum. It’s a tough life, I know.
It’s not every day you come across an opportunity to have your business ideas heard by executives from one of the biggest brands in the world at their global headquarters in Paris. So for myself and two other QUT Business students, Jack Nolan and Tom Hunn, L’Oréal’s annual international Marketing competition, Brandstorm, was the perfect opportunity to explore our love of buzz-worthy brand campaigns and leverage our mutually shared case of wanderlust.
Three months of preparation later, our team presented a campaign pitch at L’Oréal’s Australian Headquarters in Melbourne, where we were fortunate enough to be awarded first place and a spot at the International Finals in Paris. This June, we’ll be representing Australia against forty-eight other national teams from across the globe in the hopes of becoming the first Australian team ever to be awarded Brandstorm World Champions.