Facebook, Twitter, Snapchat, Google, Uber, Airbnb, Spotify, Fitbit, Netflix, Apple. If one or some of these are involved in your everyday life, then you’ve been exposed to a startup. What’s a startup you ask? And how is it different from a business? Well, in Dan Norris‘ words from his book ‘The 7 Day Startup‘, ‘A business is anything that derives a wage for its founder. By that definition, buying a lawn mowing franchise or opening a corner store is a business. But neither is a startup. A startup is a bit more exciting. It has:1) High impact potential; 2) High levels of innovation; and 3) High levels of uncertainty‘ With these traits, a startup has the ability to change the world! Read more
My name is Jeseyka, I am in my penultimate year of a Bachelor of Business and I just completed an internship at Queensland Treasury thanks to EFB342 Workplace Experience in Economics and Finance.
I was given the chance to intern in the Energy team of the Shareholder and Structural Policy Division (SSPD) for six weeks, two days a week. My supervisors, Trent and Tim, ensured I had the opportunity to work on both the policy and governance side of their work. This approach meant I also worked across the network and generation aspects of the electricity market as well as preparing advice on multiple Cabinet Budget Review Committee (CBRC) submissions ranging from rebates for vulnerable consumers to climate change adaptation policy.
When I began my public relations major at the start of this year, I was a bit nervous (to say the least). I had made the leap in blindly changing from marketing, with fingers crossed that I would thrive within the PR sphere. Little did I know, I was making a decision that I would thank myself for time and again over the months to come. Read more
My name is Joshua Evans and I am a first-year Bachelor of Business (Finance) student. I have been asked to write about the story of my unorthodox journey whilst at QUT. I have told this story briefly at the 2016 Senior Leadership Group Conference earlier this year in May in support of the Students As Partners initiative. This blog post will aim to re-tell that story with some additional information.
Returning back to our old friend, Hotel Jen, for an industry visit was a great way to finish the Hong Kong leg of our QUT advertising and public relations study tour. Marisa Aranha, Vice President Sales and Marketing for Hotel Jen, provided a detailed insight into the creative branding of Hotel Jen (a rebrand for many of the Traders hotels) in 2014, and the subsequent launch of the new brand into the global market.
After experiencing #thatjenfeeling during the beginning days of our study tour, we were able to view the key objectives set out for Hotel Jen’s brand through our own experience. The objectives of the brand were met, and exceeded all our expectations spectacularly.
If you have ever played a video game like Civilization, you probably have an understanding of how hard it is to promote your country’s interests on the global scale. And if you are interested in international politics, you know for sure that it is nearly impossible to get everything you want without giving something back.
BrizMUN four day program gives students and opportunity to dive into vigorous debates around the most critical issues, United Nations style. The program is designed to emulate the UN’s committees, councils and general assemblies with the real current political and social issues on the table.
My first official day as a QUT student started with heavy rain, a bad cappuccino, a coffee stain on my pants, falling into a stranger’s lap and tripping up two sets of stairs. Fast forward four years and my days now typically include good cappuccinos, falling into a stranger’s lap and only tripping up one flight of stairs. I guess you could say I have really grown over the years.