As I commenced my final year of study in my Bachelor’s degree in Business (Advertising) and Fine Art (Interactive and Visual Design), I knew it was time to get serious about my career. The Brisbane Advertising Association Scholarship really appealed to me as part of the scholarship involved a mentoring program with a range of advertising professionals and I was yet to gain industry experience. Applying for the scholarship was one of the best decisions I made in my final year at QUT; the knowledge and industry contacts I gained from the experience proved to be invaluable and thoroughly prepared me for the transition from university to my career. The application process was similar to applying for a job, I provided a cover letter and resume as well as written and video responses to personal and analytical questions and this was then followed up with an interview. If you are considering applying, go ahead and give it a shot, you have nothing to lose and the application process is great preparation for applying and interviewing for jobs.
I’ve been involved with AMPed since it’s relaunch in 2015 and it’s definitely one of the best decisions I’ve made while being at uni.
A city made to make the world turn faster, the roads lined with cars powered by thunder. Thousands of startups work around the clock, more than in Silicon Valley. Shenzhen is the tech capital of Asia, situated in China along the Hong Kong border.
The QUT alumni we met spoke of Shenzhen in awe, vast factories churning out the latest drones and greatest gadgets, while the entire “smart city” was saturated in all kinds of new-generation technology. Australia, our home, seemed totally backward in comparison.
I wanted to see the brighter future before it hit us.
To be honest, my personal opinion of the big advertising agencies hasn’t been very good in the past. I’ve always had this impression that they bring in employees with a ‘churn and burn’ mentality and that there’s no real loyalty or empathy for staff. I guess this is based off my own individual experience working in two agencies with teams of 10 people or less. I’ve always been in small, family type offices where everyone’s mates with everyone and we all know each other personally. So coming into the DDB Hong Kong office today, I was looking forward to seeing their workplace culture and the dynamics of the big agency environment.
I thought I knew a bit about media agencies, having interned for several weeks at Starcom Brisbane. I had even done a mini-internship with Mediacom in Sydney. But visiting GroupM Hong Kong was an entirely different ADventure.
Along with industry visits and workshops, our two week Hong Kong advertising and public relations study tour had time to explore Hong Kong. And I still find myself amazed by the extraordinary diversity that Hong Kong has to offer. Within minutes you can go from wandering along the cluttered, neon-clad alleyways of central Hong Kong, to sitting on the coarse sand of an undeveloped island beach. We endeavored to discover as many of these hidden gems as we possibly could, with the following three standing out as “must do” experiences when you’re in Hong Kong.
The final Saturday of our study tour to Hong Kong, we set out as a group for a day trip to Macau. Like Hong Kong, Macau is a special administrative region of China, and until 1999 it was under Portuguese rule. The region is renowned for two things: culture and casinos.
While the short taxi ride to the Tsim Sha Tsui ferry terminal in the morning could not have been simpler, the same cannot be said for purchasing a ticket. Read more
Picture this: frantic waiters race a variety drink orders across the room while a group of assorted QUT alumni introduce themselves, and one of my study tour colleagues Angus (“Aussie Angus”) bellows a G’day greeting to them at the top of his voice. If you’ve ever wondered what happens when you mix a bunch of excited Australian students with a group of eager mentors whose brains they can pick, the answer is best summarised with one word – noise.
There is nothing quite like reaching into your bag for your wallet in the middle of Hong Kong’s Times Square and coming away with nothing. Trust me, I know, because it happened to me on the second night of QUT Business School’s advertising and public relations study tour. We had just departed the Bauhinia Harbour Cruise boat where we’d been treated to a buffet dinner and a stunning view of Hong Kong’s “Symphony of Lights” laser show. Somewhere in between playing the odds game over some fishy—literally—buffet dinner options and dancing the Macarena, my wallet had fallen out of my bag. The boat was hours behind us, and it was 10pm. Business hours were well and truly closed, and I had no idea who to call.
At 6’ 2” l knew I was going to be big in China, but height is translating into celebrity status. That’s what I’m running with anyway. And I’d like to think my vertically gifted peer, Dom will run with it too, because ‘freak show’ is so passé.
In fact, we’ve got an unofficial challenge running about who gets more photo requests from locals. So far I’m winning, with brave requests from visitors to the Hong Kong Harbour and the Sky Terrace at Victoria Peak where a queue started forming. I should have charged.