The day started early Sunday morning, after a smart decision to stay in on a Saturday night we journeyed off to see the Tian Tan Buddha discovering what the fuss is all about. It stands 34 metres high, made from a majestic bronze material and overlooks the North, designed to give a blessing to all it sees. Drawing pilgrims, tourists and locals amongst the lush mountainous scenery of Lantau Island. Sitting within the Po Lin Monarchy, the Tian Tan Buddha informally known as the Big Buddha was definitely a must see recommendation from all of us.
I love it when you go to a museum and it actually has a lot of interesting things about the actual country which the museum is located in. The Hong Kong Museum of History is just that, a well-documented re-enactment of over 400 million years of history within Hong Kong and Southern China. If you want to get a good feel for those times this is a great place to start and probably the closest you will ever get.
“Go the Blues” is not the greeting a room full of Queenslanders expect to hear in Hong Kong on the day before the State of Origin decider. But General Manager of Edelman Hong Kong (HK) Andrew Kirk (Kirky) is a committed Blues supporter and keen to let us know. At our second last industry visit for the study tour, Kirky, orginally from the New South Wales mid coast, managed to keep a room of Maroons supporters captivated for more than two hours with his energy, insight and passion for the public relations industry and as part of the leadership team in Asia for Edelman, the world’s largest public relations firm with more than 5,500 employees in 65 cities.
Experiencing the Hong Kong subway during rush hour made us feel like herded sheep and in dire need of TLC. Omnicom Media Group (OMG) Hong Kong did not disappoint and welcomed us with a smorgasbord of insightful (and edible) delights.
The Omnicom Media Group works across advertising, media planning and buying, marketing services, specialty communication including PR, and digital. It’s one of a number of global groups that have moved away from a traditional focus on media planning and buying to build an interconnected, global network. The group has more than 70,000 staff in 30+ marketing disciplines, across 1,500+ agencies. So OMG – it’s big!
David Ketchum says Hong Kong evolves so fast the jackhammer should be a national bird, but it’s more than the changing urban landscape he’s witnessed in some 20 years as a marketing and public relations professional in Asia.
Over a casual lunch at Cyberport – an ICT hub of more than 300 technology and digital tenants – the veteran entrepreneur advocated the need for strategy, content relevance and measuring return-on-investments by the quality of the impact on consumers rather than the amount of work you’ve put in.
We’d had a busy morning, including the climb of 268 steps to reach the famous Tian Tan Buddha (or Big Buddha to friends) on Lantau Island.
While the heat and humidity made it tempting to return to the rooftop swimming pool at Hotel Jen, I decided to push on and tick some more items off my growing Hong Kong bucket list. But first I needed a sugar boost to make it through the afternoon.
Along with industry visits and workshops, our two week Hong Kong advertising and public relations study tour had time to explore Hong Kong. And I still find myself amazed by the extraordinary diversity that Hong Kong has to offer. Within minutes you can go from wandering along the cluttered, neon-clad alleyways of central Hong Kong, to sitting on the coarse sand of an undeveloped island beach. We endeavored to discover as many of these hidden gems as we possibly could, with the following three standing out as “must do” experiences when you’re in Hong Kong.
The one Chinese phrase you need to learn: “Shénme shì nǐ zuì piányí de yǐnliào?”
We came expecting knock-off watches, cheap tailored suits and street food that would only cost a couple of dollars. Unfortunately, with a booming economy and a weakening Aussie dollar, Hong Kong was not the budget paradise we anticipated. The concern of “higher than expected prices” quickly spread to an area much more important to uni students—nightlife. Being the generous people that we are, we volunteered to test out the Hong Kong scene in an attempt to map out a cost efficient night that still capitalised on all that this chaotic city has to offer.
For our last industry trip on the 2015 Hong Kong tour we visited QUT graduate Dean Vowles, the latest featured face in QUT’s ‘Graduate Success’ campaign. Dean works at DigitasLBi (DLBi) in Hong Kong, a digital agency with many highbrow clients including Disney and Cathay Pacific. Dean and the team at DLBi were kind enough to educate us on the function of a digital agency and their unique roles. Here are a few of our highlights:
Positioned with a horizon view of Victoria Harbour, the Lobby Lounge provides a colourful panorama of the city’s famous cityscape while you enjoy your afternoon treats.
The Afternoon Tea Set Menu offers various selections, but if you’re like me you probably won’t go past the champagne option for a glass of Perrier Jouët Grand Brut.