On Sunday August 28th, myself and three other QUT business students, Tom Craddock, Nick Di Savia and Marija Grubor, set off for Asia’s premier business case competition hosted at the National University of Singapore (NUS). The NUS case competition brings together students from 16 of the best business schools globally to solve challenging business problems under limited time constraints. Along with our advisor, Adelle Bish, the team were ready for a week of surprises, challenges and lasting memories…we sure weren’t disappointed.
It’s not every day you come across an opportunity to have your business ideas heard by executives from one of the biggest brands in the world at their global headquarters in Paris. So for myself and two other QUT Business students, Jack Nolan and Tom Hunn, L’Oréal’s annual international Marketing competition, Brandstorm, was the perfect opportunity to explore our love of buzz-worthy brand campaigns and leverage our mutually shared case of wanderlust.
Three months of preparation later, our team presented a campaign pitch at L’Oréal’s Australian Headquarters in Melbourne, where we were fortunate enough to be awarded first place and a spot at the International Finals in Paris. This June, we’ll be representing Australia against forty-eight other national teams from across the globe in the hopes of becoming the first Australian team ever to be awarded Brandstorm World Champions.
Two weeks ago, I embarked on one of ‘those’ journeys. You know the ones. The trips where you learn unimaginable things, and leave with tears in your eyes as you part from the new friends you now call family. It’s corny, but it’s true – this one happened to be the University of Auckland’s Champions Trophy Case Competition.
Last week I was lucky enough to represent QUT at my fourth and sadly, (as I am graduating this semester), final international case competition. The QUT International Case Competitions team attends around 12 a year, and this particular one was held at the National University of Singapore (NUS). I was selected to attend along with Angus Mitchell, Fergus McKinnon and Justin Riley.