About Novella

I'm completing a Master of Business (Public Relations/Integrated Marketing Communications) while working full time with the QUT Science and Engineering Faculty as a corporate communicator.

Dim sum with a digital entrepreneur

David Ketchum with the 2015 QUT Hong Kong Study Tour

Digital marketing entrepreneur, David Ketchum shared lunch with the 2015 QUT Hong Kong Study Tour to talk about changing trends in Asia, and industry practices. Photo credit: Idam Adam

David Ketchum says Hong Kong evolves so fast the jackhammer should be a national bird, but it’s more than the changing urban landscape he’s witnessed in some 20 years as a marketing and public relations professional in Asia.

Over a casual lunch at Cyberport – an ICT hub of more than 300 technology and digital tenants – the veteran entrepreneur advocated the need for strategy, content relevance and measuring return-on-investments by the quality of the impact on consumers rather than the amount of work you’ve put in.

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Hong Kong high tea

InterContinental High TeaThe Hong Kong InterContinental is in prime position to offer a high tea, which is both a visual and culinary feast on several fronts.

Positioned with a horizon view of Victoria Harbour, the Lobby Lounge provides a colourful panorama of the city’s famous cityscape while you enjoy your afternoon treats.

The Afternoon Tea Set Menu offers various selections, but if you’re like me you probably won’t go past the champagne option for a glass of Perrier Jouët Grand Brut.

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Hong Kong high life

At 6’ 2” l knew I was going to be big in China, but height is translating into celebrity status. That’s what I’m running with anyway. And I’d like to think my vertically gifted peer, Dom will run with it too, because ‘freak show’ is so passé.

In fact, we’ve got an unofficial challenge running about who gets more photo requests from locals. So far I’m winning, with brave requests from visitors to the Hong Kong Harbour and the Sky Terrace at Victoria Peak where a queue started forming. I should have charged.


Being tall on the steps to Tian Tan Buddha, Ngong Ping Plateau. Photo credit: Idam Adam


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