Facebook, Twitter, Snapchat, Google, Uber, Airbnb, Spotify, Fitbit, Netflix, Apple. If one or some of these are involved in your everyday life, then you’ve been exposed to a startup. What’s a startup you ask? And how is it different from a business? Well, in Dan Norris‘ words from his book ‘The 7 Day Startup‘, ‘A business is anything that derives a wage for its founder. By that definition, buying a lawn mowing franchise or opening a corner store is a business. But neither is a startup. A startup is a bit more exciting. It has:1) High impact potential; 2) High levels of innovation; and 3) High levels of uncertainty‘ With these traits, a startup has the ability to change the world! Read more