Melbourne to Paris: Getting to the L’Oréal Brandstorm International Finals

It’s not every day you come across an opportunity to have your business ideas heard by executives from one of the biggest brands in the world at their global headquarters in Paris. So for myself and two other QUT Business students, Jack Nolan and Tom Hunn, L’Oréal’s annual international Marketing competition, Brandstorm, was the perfect opportunity to explore our love of buzz-worthy brand campaigns and leverage our mutually shared case of wanderlust.

Three months of preparation later, our team presented a campaign pitch at L’Oréal’s Australian Headquarters in Melbourne, where we were fortunate enough to be awarded first place and a spot at the International Finals in Paris. This June, we’ll be  representing Australia against forty-eight other national teams from across the globe in the hopes of becoming the first Australian team ever to be awarded Brandstorm World Champions.
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