Can I fake it until I make it?

Chanel. Temple Street Markets. Louis Vuitton. Granville Road Markets. Gucci. Cheung Sha Wan Markets.

Chanel, LV and Gucci are all brands synonymous with a world of luxury, indulgence, and an air of eminence carried with the ownership of one of their goods. The high class shopping precinct of Causeway Bay, lined with the glass revolving doors into Chanel and Coach, is a shimmering blur of high end designer brands fuelled by consumerism.

HK shopping

Hong Kong high end shopping – image from www.discoverhongkong.com

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That Jen Feeling

Returning back to our old friend, Hotel Jen, for an industry visit was a great way to finish the Hong Kong leg of our QUT advertising and public relations study tour. Marisa Aranha, Vice President Sales and Marketing for Hotel Jen, provided a detailed insight into the creative branding of Hotel Jen (a rebrand for many of the Traders hotels) in 2014, and the subsequent launch of the new brand into the global market.

IMG_8717After experiencing #thatjenfeeling during the beginning days of our study tour, we were able to view the key objectives set out for Hotel Jen’s brand through our own experience. The objectives of the brand were met, and exceeded all our expectations spectacularly.

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