To be honest, my personal opinion of the big advertising agencies hasn’t been very good in the past. I’ve always had this impression that they bring in employees with a ‘churn and burn’ mentality and that there’s no real loyalty or empathy for staff. I guess this is based off my own individual experience working in two agencies with teams of 10 people or less. I’ve always been in small, family type offices where everyone’s mates with everyone and we all know each other personally. So coming into the DDB Hong Kong office today, I was looking forward to seeing their workplace culture and the dynamics of the big agency environment.